THE RECHARGE PROCESS
The process of opening a Recharge studio is completely different than other wellness business opportunities available today. Rather than requiring our partner locations start with 90+ wellness modalities on day 1, we perform a 90-day market analysis to specifically identify which of the 90+ modalities we offer are the most popular in your market and open each new studio with those top 20-30 wellness modalities. This process dramatically reduces the investment and more importantly the risks and we know it will be popular from day 1 because we tested the market before, we opened. Additionally, customers stay longer and are more excited that every 3-4 months you will be adding new modalities without effecting their monthly cost, and most importantly, rather than partner locations borrowing the money to purchase equipment they can use the profits from the business to grow their studio. Even with this staggered approach a Recharge studio will still offer a larger selection for a lower cost than any competitor in the market and as the months go by and you continue adding modalities the gap between you and your local competitors continues to grow. This was the same process we used to open our very first location in Cleveland and we were debt free in less than 36 months.
FIVE STEPS TO Open A RECHARGE SPA
Perform 90-Day Market Analysis
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Choose The Perfect Location
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Select & Order Your Equipment
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Learn How to Run Your Recharge
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Open Your Recharge Studio
THE RECHARGE MISSION
When we first developed the Recharge Health & Wellness concept, our mission was to make wellness affordable to everyone by making it insanely inexpensive with unlimited access to over 50+ science-backed wellness modalities. Many people told us that it could not be accomplished, but we tried our concept anyways. We never could have imagined our success and how popular unlimited wellness would become.
With typical infrared sauna sessions costing $60-$70 per session, very few could afford to maintain their wellness plan consistently or change the trajectory of their health. But when we created a wellness studio that offered 50+ wellness modalities that customers could access 3,4 or 5 times a week and do 3-4 modalities each visit, for as little as $99 per month, now that was a game changer. Customers now could afford to do multiple sessions of each modality and actually get healthier, and oh boy did they tell their friends & family about us when they did.
WHY CHOOSE RECHARGE
Many people dream about opening their own wellness studio, but unfortunately most wellness franchises cost between $750,000 and $1.5 million dollars to open with $50,000 upfront fees, which is honestly out of most people's price range. After investing $1 million dollars, these wellness franchises are simply unable to offer affordable unlimited wellness to their customers because they have to recoup such a large investment they made at start-up. That's why we developed Recharge Health & Wellness, an unlimited wellness studio that is a fraction of the cost of a typical wellness franchise. Each studio is equipped and opened for typically as little as a $15,000 - $25,000 down payment with at least 25-35+ modalities and having capacity for up to 200-400 active member passes. The budget to open a Recharge Studio is very affordable and can be easily split by a few individuals that decide to do it together and share the expense and success.
OPENING A Recharge
We receive 4,000+ visits each month from interested partners and work with approximately 40-60 passionate wellness minded individuals at a time to explore if a Recharge Studio will be successful in their city or regional market. Not every city or market will be a good candidate for a Recharge studio, and if we don't see an obvious huge demand for our services from our market analysis before we open, that location will struggle for a long time, after is does. Because Recharge doesn't charge a large upfront fee, so there is no financial incentive for us to partner with an owner and open a Recharge studio that will not have obvious long-term success.
KEYS TO SUCCESS
We firmly believe that one of the major keys to our success is the people that own and work at the studio, all must have empathy and compassion for others, therefore that must be included in the recipe for your success. We are in the compassion business, and everything we do at Recharge should be focused on listening to our customers and helping them improve their overall health and wellness.
OUR BACKGROUND
Since we opened Recharge in 2020, we have grown to over 2,500+ members, delivered over 90,000 sessions and now have to limit the number of passes we sell each month to prevent overcrowding at the club. Spending only $30-$50 per day on advertising is all that is required for Recharge to generate 300-400 daily unique visitors to the website and $25,000 - $35,000 in sales each month and to increase your sales you can simply increase your daily advertising budget. At our Recharge we offer wellness, beauty, health & testing which are all not required in order to become a partner location.
HOW IS RECHARGE DIFFERENT
Recharge stands alone as the only health & wellness studio that offers unlimited session access to our modalities. Our unlimited access model allows each of our customers to receive $300-$500 worth of value on each visit for an unbelievably low flat fee. Because of this design, our customers get so much more for their money, than traditional wellness studios, that they feel compelled to share their Recharge experience with friends and family. Over 90% of first-time customers tell us that they were referred by a current or former member of Recharge and once a customer experiences unlimited wellness, they will never pay per session again, so each customer becomes a Recharge customer for life.
GETTING STARTED
Over the next few minutes, we will discuss the process we use to open a new Recharge partner location. It is surprisingly inexpensive, fairly straight forward and not as complex as many people might believe. Recharge sets milestones that each partner location must surpass before we both agree to move forward. We want to be sure that each location will be successful before we sign and commit. We believe that it's better to test before our partners invest.
MARKET ANALYSIS
The single biggest mistake most wellness owners make is not performing a market analysis to find out where the highest demand for their service is before they select their location. By selecting a location first, based on household income, demographics or a gut feeling, without knowing where your highest concentration of interested customers are coming from, you are leaving the success of your studio to chance. In our 4+ years of experience, we found that customers are not willing to drive 20-30 miles several times a week, long term, regardless of how great of a deal we offer. That is why we built the 30-day, 60-day, 90-day milestone process. We needed to know before we opened, where the most interested customers are located that are actively searching for wellness services, not after we opened. Ideally, you want to see a pocket where the highest demand is coming from in all 4 directions and place your studio right in the center of that demand.
MARKET ANALYSIS MILESTONES
Before we ever sign an agreement with a potential new partner, and they invest tens of thousands of dollars or more into their wellness business. Recharge builds each new partner location a complete fully functional Recharge Health & Wellness website with their own custom branding and launches an aggressive marketing campaign. Each new partner location must meet the 30-, 60- and 90-day milestones that are required to move forward. We used these 30-, 60- and 90-day milestones when we launched the first Recharge to gauge the market size and demand for each of the services that we offered. It also was effective for determining the size of our studio and where it should be located which helped keep our monthly expenses under control.
WORKING WITH THE DATA
Working with this data, our potential new partners have a much better understanding as to which therapies they should offer to start with, which they should not, how big they should make their studio, and who is their main audience demographic. This process dramatically simplifies and reduces the risk involved with opening a new wellness studio by reducing potential overspending on cool trendy therapies that will turn out to be not that popular or profitable after you open in your market.
RECHARGE LOCATION DESIGN
At Recharge it's all about the science backed wellness modalities, so we place no restrictions on the size, placement or the look and feel of each studio. Where the typical wellness franchise wants every location to look and feel the same, which costs their franchise owners $300k - $400k in construction and build out costs. We are fine with a Dallas, Texas Recharge Studio being a 2,000 sq/ft retail location and a Seattle, Washington Recharge Studio having a 4,000 sq/ft warehouse location. We want each Recharge Studio to be properly sized to market demand with the widest range of the most popular modalities, for the most reasonable unlimited session price. To us its more important that every Recharge Studio offers science backed modalities and is staffed with knowledgeable compassionate people, than we care what color you paint the walls. 99% of your customers will never visit another Recharge location so for us why does it matter if they look the same.
RECHARGE TERRITORIES
We currently offer one Recharge licensed partner location per market, and each new partner location must be 25 or more miles away from any existing Recharge location to avoid competing over the same customer.
RESERVE YOUR MARKET
If you would like to reserve your territory while you do your homework and try to decide if this is your future, Recharge does offer a 6-month territory reservation hold for a $1.500 refundable security deposit. If you decide to not move forward with your Recharge studio anytime throughout the 6-month hold period, your deposit will be refunded, and your territory will become available for others to purchase. Recharge only offers one territory reservation hold per person and only one Recharge per territory is permitted.
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OUR PROCESS
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30 DAY MILESTONE
The first step after selecting a new market location is to build and launch your fully functional Recharge website and deploy our proven marketing plan. Using a group of trusted ads, Recharge aims to identify and gauge the level of potential customer interest in your desired market. Since we have used these exact ads for years, we already know they work and what response will produce effective profitable results for your studio. Any wellness studio can generate $300k-$400k in sales revenue if they invest $100k-$200k a year in advertising, but that will not make you profitable. The key is to be able to generate $300k-$400k in sales revenue using only $25k-35k a year in advertising.
60 DAY MILESTONE
Now that we are confident that there is a large customer demand in your market, we next need to know which modalities, specific therapies or labs you should offer at your Recharge studio when you open. By deploying a group of modality specific proven ads, we are able to isolate which exact wellness modalities will draw in new business to your Recharge studio. This step is critical to prevent overspending on wellness equipment that will not be beneficial or profitable to your Recharge studio on day 1.
90 DAY MILESTONE
Next, we need to understand the average age, wellness knowledge and demographics of your potential customer. A Recharge studio in Naples, FL will have a different age demographic than a Recharge studio in Seattle, WA. By deploying a group of age specific & health condition proven ads, we are able to isolate which exact age demographic will likely use your Recharge studio. This data will help you customize your Recharge studio, and tailor it specifically to your largest customer audience, making it more desirable to those clients that will use it most.
ANALYZING THE DATA
Now that we have gathered a lot of details about your potential customer audience, including their age and the therapies that they are most likely to use, and their level of interest we are ready to begin designing your studio on paper and selecting the wellness equipment. The team at Recharge will walk you through this entire process and explain all of your options, each step along the way. Every studio is customized to the specific location and budget.
FINANCING YOUR DREAM
Once we have selected all of the individual pieces of equipment, we can now walk you through all of your finance options. Typical equipment packages range between $60,000 - $150,000 some of which will require between 10%-20% down and monthly payments for 36, 48 or 60 months. Our goal is to make all Recharge partner locations debt free within 3 years to make owning a Recharge a stress-free endeavor, so limiting how much we spend on wellness equipment in the beginning is critical.
OUR FINAL CHECKS
Once your financing is approved, we have prepared a monthly cost analysis of how much it will cost to operate your Recharge studio, and when we both are comfortable with everything and agree that this will be a successful endeavor, we will sign the agreement and begin the process. We believe it's critical for each partner to know exactly how much it will cost to operate their club and how much in sales they will need to generate a profit, so that we have a plan to get to those levels quickly.
CHOOSING YOUR LOCATION
There are no specific requirements for where you locate your Recharge studio, so retail space, warehouse space or medical office space are all contenders. The important thing is to find the best location that requires the least amount of construction for the best per square foot cost. Remember, Recharge Health & Wellness is the only unlimited wellness business of its kind, so flashy retail locations are not necessary. The vast array of therapy modality options and unlimited session access pricing will drive the wellness minded customers to your studio, wherever its located.
THE END RESULT
By the time your Recharge studio is ready to open to the public we will have been marketing and advertising for at least 6 months spreading the word about the newest Recharge location, which will create immediate sales success. This will dramatically shorten the time it takes for your studio to begin operating profitably.
FINAL NOTES
All Recharge studios are independently owned and operated, and Recharge places No Restrictions on selling your studio to whomever you wish. You only pay Recharge to manage your website, manage your advertising and consult you on any/all wellness questions you may have anytime throughout the process. So, when you want to expand and add new therapies, or replace unpopular therapies we will be there for you, consulting you about the best options available.
if you're ready to get started.
If your budget for a wellness studio is a little smaller but you're still considering opening a less extensive wellness studio with fewer modalities, Recharge University may be a good alternative for you. Recharge University are 40-hour in-person courses that teach you all of the facets of heath, beauty, wellness or starting your own studio. Recharge University classes are free to individuals opening a Recharge studio.
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